Interesting insights from Google into how TV viewers search for shows and what that says about TV watching (highlights are mine):
Cable series demonstrate significantly higher levels of search intensity in comparison to broadcast shows. This is likely due to cable’s edgier programming, younger audience, and frequent re-run airings.
The season premiere and finale of a show see large spikes in search intensity, and present ideal opportunities to reach viewers online. YouTube searches tend to occur at the beginning of a season, mobile searches surge toward the end, and desktop search maintains more consistent volume with less extreme swings.
Audiences have increasingly been searching for full episodes, an indication of the growing availability of full-length TV content online.